Nowlii

The self-improvement category is full of apps that ask you to read more, journal more, meditate more — adding to an already full plate instead of lightening it. For people stuck in overthinking or procrastination, more content isn't the fix. Nowlii needed to feel like the opposite of everything else in the category.

Scope

Brand strategy · Naming · Brand identity · Brand guidelines · Website design · App UX/UI · Art direction

Live project

Nowlii mobile

Give it a form so you can face it, instead of chase it.

Short, real-time voice calls replaced endless content — a companion to talk to, not an app to scroll. Nowlii is built to meet you in the middle of your day, lift the mood, and get you moving again — a small nudge exactly when overthinking or procrastination has you stuck. In a category that keeps asking for more of your attention, Nowlii is almost an anti-app: it works best when it hands the moment back to you and lets you get on with it. The visual identity follows the same logic — navy and lime green, bold and high-energy but never chaotic, built to feel like momentum rather than noise. Playful character design (Knotty, Fizzy) keeps the tone human without tipping into childish. Nowlii is live and in active use, with the product continuing to evolve alongside the founder as new features roll out.

Smartwatch on a person's wrist showing a Nowlii reminder to wash dishes with a play button and timer.

Bold typographic slide reading "Worker @ With You, For You, Nowlii" on a blue background.

Orange scalloped graphic with a "Call Nowlii" button and green play icon.

Four-panel grid showing app UI screens, a woman smiling, and a chat conversation with "Fizzy."

Celebratory graphic with an orange character mascot and hearts, reading "You Did It Jessie!"

Two Instagram post mockups — a boy playing soccer and a "You Can Do This" motivational collage.

Nowlii-branded lanyard and ID badge worn by a person in silhouette, reading "Julie, Creative Director."

Subway wall ads featuring a soccer player and a "Hey, Start Movin'" campaign poster.

Two phone screens showing the Nowlii app's Quests list and daily plan with mascot "Fizzy."

Phone notification showing a missed call from "Fizzy," with the Nowlii app icon below on a green background.

Hand holding a phone displaying a "Quest Completed" screen with the orange mascot.

More projects.

B2B / Lead Generation

Have a project in mind?

Big project, small question, or just a hello - we read everything and we write back.