Pod Lozom

Pod Lozom needed a brand that could feel deeply rooted in tradition without looking dated. The goal was to turn the restaurant into a recognizable visual experience — warm, nostalgic, characterful, and consistent across everything from the space and staff uniforms to menus, packaging, social media, and photography.
Scope
Brand identity · Digital collaterals · Website design · Social media design
Pod Lozom cover book
Built around the feeling of a place you already know.

Pod Lozom is a restaurant and wine house centered around good food, wine, and the kind of hospitality that feels familiar from the moment you walk in. The identity was designed to capture that feeling without relying on predictable rustic restaurant clichés. A refined wordmark, olive-green palette, hand-drawn illustrations, tactile materials, and vintage flash photography come together to create a visual language that feels both nostalgic and contemporary. From embroidered aprons and napkins to glass signage, wine packaging, menus, social content, and the restaurant environment itself, every touchpoint follows the same recognizable world. The result is a brand that feels less like a collection of assets and more like an atmosphere — warm, social, slightly imperfect, and unmistakably Pod Lozom.

Pod lozom logo with black background
Man wearing a "Pod Lozom" branded apron over a striped shirt and green tie.
Restaurant dining scene with the Pod Lozom logo overlay.
Thank-you card with photo of the Pod Lozom team.
Waiter holding a tray of cocktails and olives.
Pod Lozom business card, front and back design.
Table setting with Pod Lozom plate, napkin, and coaster.
Pod Lozom special menu spread with food photos.
Braised short rib dish on a Pod Lozom branded plate.
Collage of Pod Lozom dishes, logo embroidery, and a server holding a plate.
Close-up of Pod Lozom branded tablecloth on a chair.
Mobile mockup of the Pod Lozom wine menu page.
Pod Lozom storefront sign with hours of operation.
Pod Lozom brand guidelines and social media mood board.

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